Ecommerce uiux

Providing Dynamic Solutions for Dynamic Businesses

A great ecommerce site is not just about how it looks but also how it functions and the overall shopping experience that is created for the end user. Benchmark’s team of Business Analysts and Graphic Designers will work with you to create an ecommerce portal that maximizes today’s best UI/UX practices that is sure to increase the engagement and interaction level between your store and the end consumer.

User Experience

Designing a user interface goes beyond just usability. It involves creating an engaging, playful atmosphere that captures the personality of your brand and creates a connection with the user and provides a meaningful experience. Our Business Consultants and Graphic Designers will work with you to create the ideal shopping experience that will increase conversion.


Visual Design

You only get one chance to make a first impression and .05 seconds to win over a customer to get them to stay on your ecommerce site. The structure, colors, spacing, symmetry, graphics, typography, content, and more play an extremely important role in how your ecommerce site is received. Our designers will work with you using today’s best practices to produce a well organized and engaging ecommerce site.


Responsive Design

Hailed as the future of web design, a responsive ecommerce web site allows you to provide your customers with a seamless shopping experience regardless of the platform, browser or device they are using. Our Business Analysts will work with you to create these fluid and highly adaptable layouts that can be viewed on any device of your customer’s choice.


Site Structure + Consumer-Centric Taxonomy

If they can’t find it, they cannot buy it. The key for any ecommerce site is to create a navigation that is user friendly and so simple that their customers can find what they are looking for with ease. From organizing your ecommerce’s site navigation and hierarchy our Business Analysts will help you to create the ideal taxonomy and enable a natural pathway to purchase.


Prototyping + Wireframes

Prototyping is an effective tool for identifying opportunities to strengthen the usability and viability of designs and functionality. As we work with clients to flesh out new and innovative ideas throughout their project, we provide iterative revisions and revisions and refinements that ultimately improve the overall quality of the final experience.


Usability Testing

It is difficult to determine which combination of images and content will increase the click through rates and eventually increase conversion. In order to find the perfect formula of what makes the customers react and engage will require a continuous process testing to find the best performing variations. Our team will work with you to help optimize your ecommerce site.