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Social Media Management Solution

Social Media Management Solution

Background

  • Client recognized that businesses face the challenge of managing and maintaining an ever increasing number of social media sites that are a critical and integral part of their marketing plans
  • Client wanted a more efficient and streamlined process for businesses manage all their social media accounts with very little effort and time.
  • The entire portal needed to be built from the ground up using the latest technologies and a scalable framework for future enhancements and most of all be very simple and easy to use.

Scope

  • Developing a robust framework for the social media management application that is capable of helping users engage, manage and maintain multiple media channels
  • Developing and incorporating an extensive list of features designed for enhancing the users' social media management experience.
  • Integration with GetSatisfaction.com Connect plan to facilitate all support and community questions
  • Integration with the following social media sites:


Solution

  • The completed social media management solution helps social media managers to administer their businesses on multiple distributed social channels from one central location.
  • The finished system streamlines and consolidates how users connect with multiple social media channels such as blogs, social networks like Twitter or Facebook, and other web communities and sites.
  • The system was built to provide a tiered level of users each having a specific set of access to the social media management application
  • The completed application provides there very specific platforms:
    • Brand Platform- allows the user to setup the brands they wish to follow and engage.
    • Monitor Platform-allows the user to setup the social sites they wish to track data from as well as opt to receive emails which detail all of the activity for the brands.
    • Engage Platform - allows the user to engage followers.Users are also provided with the ability to auto publish articles posted on RSS feeds to their social media accounts, create a to-do list which shows all messages which are scheduled to be sent with the send out date.

  • The system allows the users to see an aggregated view of what's happening and offer analytics and reporting features.
  • Web usability guidelines were strictly followed during development and the interface was made easily navigable through well thought out use of CSS and HTML controls.
  • The final software is straightforward, functional, and easy to use so that users can spend less time training on new technology, and more time focused on their business.
  • Generating Reports which provides the lists of activities taken place in various accounts.
  • System sends Email Digest to users with the latest updates which takes place in their accounts.

Technology

  • Utilized PHP/MYSQL on Linux with Apache
  • MVC framework designed to provide better separation of different layers.
  • Fully object oriented code with PHP5.